Services
Product intelligence
Today we must make a greater effort to customize our products for different market niches. Customers ask us for custom designs, but in order to customize our products to customers' expectations we need to listen first. Customers rarely tell us how they would like our products to be in order to consider them a purchase alternative in their decision process.
To listen to the customers’ requests we must go to the forums in which they express themselves. The internet network is the right forum to collect and analyze opinions on how the products should be.
The ecmware service can listen, but this is not enough, to tailor our products we have to transform customers' voices into one single voice to provide the knowledge that will facilitate the success of our products and the launch of new ones.
Case Studies
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We prepared knowledge maps on the percepction of stakeholders for a leading company in energy sector.
Hemos elaborado para una empresa líder en el sector energético, mapas de conocimiento sobre la percepción de sus grupos de interés.
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After an analysis of the comments made by their viewers in the Internet, a maximun audience TV show adapted some elements of their program in accordance with the knowledge gained about their preferences
Un programa de televisión de gran audiencia ha ido adaptando sus contenidos a medida que le hemos ido proporcionando conocimiento sobre la percepción y preferencias de su audiencia.